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We're a full-Service Branding, Marketing & Communications Agency

We’re a small but mighty full-service branding, marketing and Communications/PR agency specializing in food and beverage, agriculture, Agri-Tech, and sustainability. We offer big agency iideas, without big agency budgets. Our senior leadership is hands-on and fully invested and involved in your project. Our team includes seasoned, experienced professionals in their field, including content creators, graphic designers, video production, recipe developers, food stylists, copywriters, ad buyers and others who are at the top of their game.  

Our clients include:

Food & Beverage Manufacturers

Food Entrepreneurs, Startups and Small Businesses

Farmers and Agricultural Commodity Organizations

Food Innovators and AgriTech companies

Food and Ag related not-for-profit associations

Restaurants and Wineries

Cookbook Authors, Culinary Personalities, Tastemakers and Change makers

 

Brown Cow

PR & Communications

Services include:

PR and Communications Strategy, Research and Intelligence, Key Message / Story Development, Press Kit Development, Media Relations, Media Training, Influencer Relations, Stakeholder Relations, Media Events, Product Launches and Campaigns, Crisis Management, Reputation Management, Communications and Messaging Audits, Social Media Strategy, Spokesperson Recruitment and Negotiation, Preparing to be on TV, Interview Coordination, Product Seeding, Content Development, Recipe Development, Food Photography

Creative & Branding

Services include:
Go-to-market strategy, Category, Market and Competitive Intelligence and Research, Brand Exploration, Brand and Logo Design, Brand refresh, Food and Beverage Packaging Design, Advertising Creative, Web design, Graphic Design, Marketing, Advertising Recommendations, Social Media and Digital Advertising, Copy writing, Ad Campaigns, Photography, Social Media, Content Development

Branding

Package Design

Consumers spend between 1.2 and 2.4 seconds looking at a food product on a supermarket shelf before they make a POP “purchase or pass” decision. 

Our team of highly experienced designers are experts when it comes to food packaging, making sure that your product’s core benefits are communicated clearly and concisely. 

Here’s what’s important

  • The average supermarket stocks between 45-50,000 different items
  • The packaging needs to communicate the consumer problem it solves immediately. 
  • No more than three key benefits – supporting points as icons
  • Does the packaging work within the category conventions? 
  • When it breaks the rules, what’s the reason?
  • Are your UPC codes scannable and follow GS1 guidelines?
  • Do your nutritional tabes follow the federal rules for content and design? If not, retailers and distributors can and will refuse to receive your products. The worst-case scenario here is a recall.

Need help, want to ask questions or a second opinion on existing work that’s not turning over on shelf?

Dick Duff's

Startup & Small Business Strategy

We help startups, and small food and food-related business grow into strong brands with lasting power. We do this by providing fractional c-suite services which offer smart advice, insights and strategy informed by experience, market intelligence and research, at an affordable price. Let’s talk about your marketing and communications needs.

Group + 1:1 Coaching

Our senior team is available for 1:1 and group coaching to tackle your biggest problems. Our expertise is backed by research and market intelligence to help you find solutions to solve problems, grow and thrive.

Start with as little as 2 hours per month, or purchase a block of 1:1 time with us for a specific project. It’s an affordable way to get access to senior-level expertise at a fraction of the price.

Media, Influencer, Stakeholder Outreach

We work with you to develop PR and Communications program to engage and connect with the media, influencers, tastemakers, change makers, your customers and industry stakeholders. 

Let's Talk

Reach out to us today To Book a Free Discovery Call