About Us
We Are Crave.
Founded in 2009 by Saskia Brussaard, we are experts in PR, marketing and branding for food and agriculture.
For more than a decade, we have helped our clients to tell their story, get noticed and grow their business.
We have moved the metre, changed minds and hearts, introduced Canadians to products, services and causes that matter.
Our clients come from all over the food and agriculture sector: food and agricultural commodity boards, farms and farmers, food and beverage manufacturers, Consumer Packaged Goods (CPG), wineries, breweries, distilleries and non-alcoholic beverages, restaurants, not-for-profit organizations, kitchenware and cookware and cookbook authors.
We were the agency leading Canada’s participation in the United Nations International Year of Pulses culminating in Pulse Feast, a premiere event at the Design Exchange in Toronto that brought together farmers, food processors, media, activists, dietitians and other stakeholders who are passionate about global food issues and sustainability.
We also helped Taste Canada – Canada’s Food Writing Awards – grow into one of the most prestigious food writing awards in North America.
We Are Crave are experts in food and agriculture. While we could do fashion or beauty PR, marketing and branding, we choose not to.
With a desire to stand out from the big agencies, we aim to provide clients with a more personalized boutique agency experience. The senior team is hands-on and deeply involved and invested in your business.
Get to know us better. Book a free discovery call today!
Our Focus
Food & Beverages
We work with entrepreneurs, startups and small to medium food & beverage businesses. We also work with breweries, wineries, cookbook authors, tastemakers, change makers, and not-for-profit in the food & beverage community from Canada and around the world who are looking to start, grow or thrive in Canada and the U.S.
Agriculture & AgriTech
We work with farmers, agricultural commodity marketing groups, food innovators, and FoodTech and AgriTech companies to grow their business in Canada and the U.S.
Sustainability
We work with entrepreneurs and companies that are changing the world by reducing the environmental impact of food and agriculture production. Sustainable products made from food waste, food waste solutions, closed loop and circular systems, sustainable sourcing, environmentally-friendly food packaging, the future of food is now.
Our Approach
Getting to know You
We start any project with a deep dive on your business. This process involves sharing materials, gathering marketing intelligence and conducting research.
Strategy First
We believe that strategy must lead every project. Our Discovery 360 process, a deep dive and diagnostic process, helps us to identify key insights and opportunities to solve problems and grow your business.
Flawless Execution
No matter the program, we ensure your program stays on track, on time and on budget.
Measurement against KPIs is a critical element of our programs.