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Founded in 2009 by Saskia Brussaard, We Are Crave are experts in PR, marketing and branding for food and agriculture.
For more than a decade, we have helped our clients to tell their story, get noticed and grow their business.
We have moved the metre, changed minds and hearts, introduced Canadians to products, services and causes that matter.
Our clients come from all over the food and agriculture sector: food and agricultural commodity boards, farms and farmers, food and beverage manufacturers, Consumer Packaged Goods (CPG), wineries, breweries, distilleries and non-alcoholic beverages, restaurants, not-for-profit organizations, kitchenware and cookware and cookbook authors.
We were the agency behind Canada’s role in the UN-declared International Year of Pulses culminating in Pulse Feast, a premiere event that brought together farmers, food processors, media, activists, dietitians and the who’s who of Canadians food scene.
We also helped Taste Canada – Canada’s Food Writing Awards grow into one of the most prestigious food writing awards in North America.
We Are Crave are experts in food and agriculture. While we could do fashion or beauty PR, marketing and branding, we choose not to.
With a desire to stand out from the big agencies, We Are Crave aims to provide clients with a more personalized boutique agency experience. The senior team is hands-on and deeply involved and invested in your business.
Get to know us better. Book a free discovery call today!
With more than 20 years of experience in PR, marketing and branding for food and agriculture, I'm one of Canada's leading experts. I have helped hundreds of clients from food, agriculture and sustainability sectors to grow and thrive. And, as many journalists and influencers know, I still love to pitch a great story and nourish an unmatched network of media, tastemakers and change makers in Canada's food community. I'm also a writer and have contributed to magazines, newspapers and digital media outlets. I am deeply passionate about using my strategic problem solving skills and my unique creative storytelling abilities to help clients grow their business. I'm most proud of my work as a mentor for dozens of startups and small businesses, many of them founded by women. Starting a business takes bravery, tenacity and guts. Entrepreneurs are my heroes. It's also in my blood. When I'm not working, you'll usually find me in the kitchen trying out a new recipe or working in my garden. I live with my family and our cat, Lexi, in Burlington, Ontario, which is located less than 1 hour from Toronto, Niagara or Guelph, vibrant food communities. And, the name, Saskia, it's Dutch, of course.
More than a decade ago, I co-founded Canada's largest full-service marketing agency that specializes in working with food clients. Today, I own a drink startup, Auralis Botanical Brewing Company. Recently, I returned to my roots, making big client thinking available to mission-driven small and medium-sized businesses.
We work with entrepreneurs, startups and small to medium food & beverage businesses. We also work with breweries, wineries, cookbook authors, tastemakers, change makers, and not-for-profit in the food & beverage community from Canada and around the world who are looking to start, grow or thrive in Canada and the U.S.
We work with farmers, agricultural commodity marketing groups, food innovators, and FoodTech and AgriTech companies to grow their business in Canada and the U.S.
We work with entrepreneurs and companies that are changing the world by reducing the environmental impact of food and agriculture production. Sustainable products made from food waste, food waste solutions, closed loop and circular systems, sustainable sourcing, environmentally-friendly food packaging, the future of food is now.
We start any project with a deep dive on your business. This process involves sharing materials, gathering marketing intelligence and conducting research.
At We Are Crave, we draw on more than 20 years of experience. We believe that strategy must lead every project. Our Discovery 360 process, a deep dive and diagnostic process, helps us to identify key insights and opportunities to solve problems and grow your business.
No matter the program, we ensure your program stays on track, on time and on budget.
Measurement against KPIs is a critical element of our programs.
Reach out to us today To Book a Free Discovery Call