Food & Agriculture Experts
Canada's Food & Agriculture Experts
PR, Marketing & Branding
Unmatched Experience.Unmatched Network.
NO BULL.
We’re Canada’s top agency for Food & Agriculture. Our services include PR, marketing and branding. We’re a boutique agency, based in Toronto, Canada serving clients from across North America and around the world,
Unmatched Experience. Unmatched Network. No Bull.
Our No Bull Promise:
Get an experienced team who know food and agriculture and who are hands-on and fully invested and involved in your project.
As a fully distributed agency, our team includes seasoned, experienced professionals in their field, including content creators, graphic designers, video production, recipe developers, food stylists, copywriters, ad buyers and others who are at the top of their game.
Our clients include:
Food & Beverage Manufacturers, Consumer Packaged Goods (CPG)
Food Entrepreneurs & Food Innovators
Farms & Agricultural Organizations
AgriTech & FoodTech companies
Food & Agriculture not-for-profit associations
Restaurants, Breweries, Distilleries and Wineries
And, Agriculture Experts, Cookbook Authors, Culinary Talent, Tastemakers and Change Makers
PR Services: Strategic PR, Marketing & Communications
Services include:
PR and Communications Strategy, Research and Intelligence, Key Message / Story Development, Press Kit Development, Media Relations, Media Training, Influencer Relations, Stakeholder Relations, Media Events, Product Launches and Campaigns, Crisis Management, Reputation Management, Communications and Messaging Audits, Social Media Strategy, Spokesperson Recruitment and Negotiation, Preparing to be on TV, Interview Coordination, Product Seeding, Content Development, Recipe Development, Food Photography
Creative Services: Strategic Branding, advertising & Design
Services include:
Go-to-market strategy, Category, Market and Competitive Intelligence and Research, Brand Exploration, Brand and Logo Design, Brand refresh, Food and Beverage Packaging Design, Advertising Creative, Web design, Graphic Design, Marketing, Advertising Recommendations, Social Media and Digital Advertising, Copy writing, Ad Campaigns, Photography, Social Media, Content Development
CPG Package Design
Consumers spend between 1.2 and 2.4 seconds looking at a food product on a supermarket shelf before they make a POP “purchase or pass” decision.
Our team of highly experienced designers are experts when it comes to food packaging, making sure that your product’s core benefits are communicated clearly and concisely.
Here’s what’s important
- The average supermarket stocks between 45-50,000 different items
- The packaging needs to communicate the consumer problem it solves immediately.
- No more than three key benefits – supporting points as icons
- Does the packaging work within the category conventions?
- When it breaks the rules, what’s the reason?
- Are your UPC codes scannable and follow GS1 guidelines?
- Do your nutritional tabes follow the federal rules for content and design? If not, retailers and distributors can and will refuse to receive your products. The worst-case scenario here is a recall.
Need help, want to ask questions or a second opinion on existing work that’s not turning over on shelf?
Startup & Small Business Strategy
We help startups, and small food and food-related business grow into strong brands with lasting power. We do this by providing fractional c-suite services which offer smart advice, insights and strategy informed by experience, market intelligence and research, at an affordable price. Let’s talk about your marketing and communications needs.
Media Strategy, Media Training & Crisis Communications
As Canada’s top agency in food and agriculture with a focus on PR, marketing and branding with more than two decades of experience, we provide the right strategy and training to navigate the Canadian media landscape. We we provide media strategy and media training to ensure your messages is clear, concise and persuasive. Cut through the clutter and noise and contact We Are Crave today for a free discovery call.
Canada & the US Media Relations, Influencer Outreach, Stakeholder Relations
We work with you to develop PR and Communications program to engage and connect with the media, influencers, tastemakers, change makers, your customers and industry stakeholders.
