Traditional Public Relations
Expert story pitching to the journalists, editors, and publications your customers trust most. We build relationships, craft compelling narratives, and earn coverage that moves the needle.
Food & Agriculture Public Relations Since 2009
Your story. In the right hands.
From farm to front page — and now to the AI platforms shaping what gets discovered. Crave PR connects food and agriculture brands with the journalists, editors, and platforms that matter most. Serving food, agriculture, and agri-tech brands across Canada, the United States, and internationally.
Selected Food & Agriculture Experience
From commodity boards to CPG — experience across the food world.
What We Do
Public Relations Services for Food & Agriculture Brands
AI-Era Media Relations
The next frontier of discovery. We help your brand get found and cited by ChatGPT, Perplexity, Claude, and other AI platforms — because what AI says about you shapes what people believe.
Strategic Communications Counsel
Senior-level strategic advice when the stakes are highest. Messaging frameworks, narrative development, crisis positioning, and communications leadership for complex moments.
Coverage
Our Work Has Appeared In
Our Clients
PR for Food Brands, Agri-Tech & Agriculture Organizations Across North America
Food Brands & CPGAgri-TechFood-TechCookbook AuthorsCulinary TalentStartupsNon-profits & CharitiesFood Security OrganizationsNutrition BrandsCommodity BoardsRestaurants & HospitalitySustainable AgricultureGrower AssociationsFarmsKitchenwareGreenhouse TechAnimal HealthPrecision Ag
Why Crave
We know what AI can't do.
AI can do many things. But it cannot sit across from an editor and help them see the story they didn't know they were looking for. It cannot read a room, connect the dots, or know which door to knock on — and when.
The Human Edge
A deep understanding of the food and agriculture sector. Relationships built over decades. Cultural fluency. Advice rooted in research and experience. The judgment that comes from being in the room — not just in the data.
AI as a Tool, Not a Replacement
We use the best tools available — Qwoted, PodPitch, Lionize, OnePitch, and more — to work smarter and get your story in front of the right people. Including on ChatGPT, Perplexity, and Claude.
The Crave Collective
A trusted network of senior communications experts across Canada, the US, the UK, and beyond. The right expertise for every story, every market, every moment.
“AI can find the doors. It takes a real human to open them.”
Saskia Brussaard is a communications strategist and media relations expert with more than two decades in food and agriculture — and the founder of one of Canada's most trusted boutique PR agencies in the sector. She leads Crave PR and a growing collective of senior communications experts across North America.
Meet the TeamGet in Touch
Ready to be discovered?
Let's talk about your story and where it should be heard.
Let's TalkStay Informed
Off the Record
PR and communications insights for the food and agriculture world. Monthly. No fluff.